Get More Local Customers With Direct Mail That Reaches the Right People.
Use selected mailing lists, neighborhood targeting, and smart campaign planning to reach the households or businesses most likely to respond — without wasting your budget on poor-fit prospects.
Target Exactly Who You Want
Most businesses don't have a direct mail problem — they have a targeting problem. Reach the right people with selected mailing lists, local knowledge, and tracking tools.
Households
Homeowners, income, age, family status, home value.
Businesses
Industry, company size, location, and decision-makers.
Advanced Targeting
Interests, purchasing behavior, property information, and hundreds of additional attributes.
80+ demographic attributes • 600+ interest and purchase indicators
EDDM vs. Targeted Direct Mail
Two different mailing strategies. Choose the one that fits your goals.
| Category | EDDM | Targeted Direct Mail |
|---|---|---|
| Best for | Neighborhood saturation | Specific prospects |
| Targeting | Carrier routes | Individual records |
| Mailing list | No | Yes |
| Precision | Broad | High |
| Personalization | Limited | High |
| Cost | Lower | Higher |
Choose EDDM when reach and neighborhood coverage matter most. Choose targeted direct mail when the value of reaching the right person outweighs the higher cost.
How It Works
Target
Define the audience and build the list.
Create & Mail
Develop the offer, design the piece, print, and mail.
Track & Improve
Measure calls, scans, and conversions, then improve the next campaign.
Built for the Businesses That Need the Phone to Ring
Targeted direct mail works especially well for professional services, high-value home services, insurance, financial services, healthcare, and B2B campaigns. See how we tailor campaigns by industry
Best fit if you want to:
- Reach only your ideal prospect
- Mail specific business owners or decision-makers
- Promote a seasonal or high-value offer
- Drive calls, visits, or estimate requests
- Stay visible locally without relying only on online ads
Not ideal if you:
- Want same-day leads
- Need a campaign launched tomorrow
- Expect results without a clear offer
- Want to target without knowing your ideal customer
- Need the absolute cheapest way to reach everyone
23+ years in marketing and customer acquisition • Omaha-based • A HuskerPrint company
We've helped acquire customers for brands like Discover, Visa, Wells Fargo, and Chase Bank — and we learned direct mail by spending our own money to grow our own businesses.
Direct Mail FAQ
Ready to Target the Right Omaha Prospects?
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Turn This Guide Into a Campaign
Ready to put these ideas to work? Explore the EDDM Omaha services that match this article:
