Case Study: How Local Healthcare & Clinics Acquired 90+ New Patients with Direct Mail
The Challenge: Standing Out in a Saturated Market
Medical clinics, dental practices, and physical therapy centers face fierce competition for local patients. Many households stick with their existing provider simply out of inertia or lack of awareness about closer, higher-quality local options.
The Direct Mail Strategy
We mapped out 10,000 households within a 3-mile radius of the clinic. The campaign featured an oversized 6.5" x 9" card highlighting doctor bios, accepted insurance plans, high Google star ratings, and a $25 introductory new patient consultation voucher.
The Results
Over a 60-day window, the campaign generated over 90 new patient bookings, yielding an extraordinary 8x ROI on patient lifetime value.
EDDM Omaha Team
Adil Moussa has over 18 years of real-world marketing experience helping local Omaha businesses drive visibility, phone calls, and revenue through strategy-driven direct mail and EDDM campaigns.
