14pt vs. 16pt Paper Stock: Gloss vs. Premium Matte Postcard Coating Guide
Tactile Impression: Why Heavy Cardstock Wins
Thin, flimsy paper feels like cheap junk mail. High-grade 14pt or extra-sturdy 16pt cardstock commands respect the instant a recipient lifts it from their mailbox.
Comparing Your Paper & Coating Options
14pt Gloss: Vibrant colors and sharp image detail. Excellent contrast for food photography, medical graphics, and promotional discounts.
14pt Matte: Smooth, non-reflective finish. Easy to write on with a pen if your mailer includes appointment reminders or coupon codes.
16pt Premium Matte: Heavyweight, ultra-durable cardstock with a sophisticated satin feel. Preferred by law firms, financial planners, luxury home remodelers, and high-ticket service brands.
Turn This Guide Into a Campaign
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Adil Moussa
Adil Moussa has 23+ years of real-world marketing and customer acquisition experience helping local Omaha businesses drive visibility, phone calls, and revenue through strategy-driven direct mail and EDDM campaigns. He is the Founder of HuskerPrint and HuskerPay.
